An intimate understanding of design, copy and web best practices/guidelines
Experience with a variety of software, including Photoshop, InDesign, Flash, etc.
Excellent leadership skills
Excellent communication skills
A strong understanding of brand development and multichannel marketing concepts
Comfort interacting with clients and internal staff alike
Strong persuasive skills
Develop concepts for advertising or promotional campaigns
Pitch ideas to clients if working for an agency or present to directors if working in-house
Negotiate with clients to amend ideas in line with their wishes and explain what is and is not possible
Keep clients abreast of progress and answer their questions Storyboard or translate ideas to the creative team of art directors and designers
Lead multiple projects from conception to completion in accordance with deadlines
Evaluate and, if necessary alter, the content of projects before completion
Hire, develop and manage the creative team
Ensure all the organisations or clients visuals are consistent with the overall brand
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